When dub, a seed-stage investing platform, partnered with BAM three months ago, they had ambitious goals: raise awareness of their platform, drive app downloads, attract subscribers, and increase the number of creators joining their community. Dub wanted to establish itself as the go-to space where top retail investors and financial influencers could showcase their expertise, build a following, and track their performance.
Creating the News Moment
Dub was looking to launch their creator program and was hoping for as widespread of a splash as BAM could earn.
Dub’s creator program represents the first “creator economy for finance,” a compelling story that had the potential to resonate with a wide audience. BAM and dub collaborated closely to shape the narrative, drafting a press release that highlighted the program’s uniqueness and its potential to transform how financial influencers engage with retail investors. We targeted tier-one media, specifically CNBC, to reach an audience that was the perfect blend of consumers with an interest in market and tech news.
To create buzz, we adopted an exclusive outreach strategy, and after three weeks of pitching, secured interest from Alex Harring, a CNBC reporter who focuses on markets and investing trends. His track record of covering retail investors and investing trends made him the perfect partner to bring dub’s story to life.
The Road to a Tier-One Feature
Securing a tier-one feature is never easy. Our team leveraged creative storytelling to write the pitch until it was ready to be shared with Alex. By stepping back and considering a third-party perspective, we honed the message to clearly convey the story’s value. The phrase “the first creator economy for finance” ultimately captured the essence of the program, making the pitch stand out.
Alex Harring’s CNBC feature went live just 48 hours after accepting the exclusive. The story not only highlighted dub’s innovative approach but also underscored its significance in the evolving financial landscape.
Turning Media Coverage Into Conversions
For a seed-stage company like dub, gaining top-tier media coverage is crucial for growth. This feature came at a pivotal moment, helping dub build credibility as they look to scale. Dub’s leadership was thrilled with the outcome, recognizing the story’s potential to attract creators, increase app downloads, and enhance visibility among Series A investors.
Although exact metrics are still evolving, dub reported a notable uptick in website traffic and app downloads following the feature. More tellingly, the company has experienced an influx of inquiries about its creator program—a direct result of our efforts to elevate the program’s profile.
Balancing Persistence with Flexibility
This win underscores the importance of persistence, collaboration, and adaptability in media relations campaigns. Refining the message until it lands with the right journalist requires patience and a deep understanding of the media landscape. For companies aiming to achieve similar results, our advice is simple: don’t give up. Look for the right media target who will believe in your story, but don’t hesitate to revisit and reshape your message until it sticks.
At BAM, we’re proud to help clients like dub amplify their voices and reach the audiences that matter most. Interested in learning about how BAM can help amplify your story? Get in touch.
LEAVE A COMMENT